Models: Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell
Photographer: Steven Meisel
Impact: For his last publicity campaign as creative director at Louis Vuitton, Marc Jacobs chose to pay tribute to his all time favorite models and muses - Catherine Deneuve, Sofia Coppola, Gisele Bündchen,Fan Bingbing, Caroline de Maigret and Edie Campbell - in a celebration of timeless elegance and femininity.
Models: Stella Tennant, Edie Campbell, Elise Crombez and Julia Nobis
Photographer: Willy Vandeperre
Impact: Under the guidance of Christian Dior creative director Raf Simons, the Spring/Summer 2014 campaign flirts with the heavens as up in the clouds, models Stella Tenant, Edie Campbell, Elise Crombezand Julia Nobis play ethereal beauties in the label's latest pieces.
Prada Spring/Summer 2014
Models: Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand, Malaike Firth and Lexi Bolling
Photographer: Steven Meisel
Impact: With bright colors, luxe details and an arty feel, Prada's latest campaign stands out for its strong identity and creative flair, a perfect reflection of the Spring/Summer 2014 collection. Awash with colorful outfits, the images are as bright and bold as frescos.
Model: Kate Moss
Photographer: Steven Klein
Impact: Inspired the Sixties British cult thriller, Peeping Tom by Michael Powell, Alexander McQueen's Spring/Summer 2014 advertising campaign was shot in East London. The film stars Kate Moss, fleeing from an mysterious film fan who tries to capture the fear of the women he pursues on film.
Model: Lindsey Wixson
Photographer: Karl Lagerfeld
Impact: For the second time in a row, Chanel chose Lindsey Wixson as the star of its publicity campaign. Photographed by Karl Lagerfeld, the delicate American model appears nonchalantly in a luminous, glass-filled gallery, in the brand's Spring/Summer 2014 creations.
Models: Natalie Westling, Nastya Sten and Jeff Fribourg
Photographer: Hedi Slimane
Impact: Ever faithful to his Californian rock style, Saint Laurent Creative Director Hedi Slimane chose to shoot the Spring/Summer 2014 campaign in Los Angeles. In leather jackets, tight dresses and sequin-spangled skirts, models Natalie Westling, Nastya Sten and Jeff Fribourg played L.A. night birds.
Model: Karlina Caune
Photographer: Mert & Marcus
Impact: With sheer fabric, arty designs and pastel shades, Giorgio Armani's Spring/Summer 2014 campaign strikes a perfect balance between classic cuts and modern prints.
Models: Amanda Wellsh and Elisabeth Erm
Photographers: Mert & Marcus
Impact: With a simple red wall as its background, Gucci’s Spring/Summer 2014 campaign focuses squarely upon the clothes in Frida Giannini’s latest collection, a Japanese-inflected sportswear range in a warm-toned color palette.
Models: Julia Nobis, Amanda Wellsh and Elisabeth Erm
Photographer: Juergen Teller
Impact: In step with the colorful last looks on the Céline Spring/Summer runway, the French brand's publicity campaign brings graphic looks with bright brushstrokes to the fore, in a vibrant campaign full of energy and movement.
Models: Lady Gaga
Photographer: Mert & Mercus
Impact: For the Spring/Summer 2014 campaign, Donatella Versace called on Lady Gaga, whose bronzed complexion and long blonde locks reflect the Italian designer's signature style. The iconically outrageous singer is the perfect embodiment of the collection's sexy rock style.
Models: Jamie Campbell Bower, Leo Dobson, Malaika Firth, Matilda Lowther, Neelam Johal, Callum Ball and Jean Campbell.
Photographer: Mario Testino
Impact: Creative Director Christopher Bailey reflected the soft, romantic feel of the Burberry ProrsumSpring/Summer 2014 collection in this campaign featuring Britain's new guard of models.
Models: Elle Fanning, Bella Heathcote, LupitaNyong’o and Elizabeth Olsen
Photographers: Inez & Vinoodh
Impact: To follow in Adèle Exarchopoulos and Léa Seydoux’s modeling footsteps, Miu Miu has turned to actresses Elle Fanning, Bella Heathchote, Lupita Nyong’o and Elizabeth Olsen for its latest campaign. Reflecting the brand’s fantastically feminine Spring/Summer 2014 collection complete with bold graphic prints, the campaign takes inspiration from the swinging sixties all the while staying true to the collection's fantastical feel.
Model: Nadja Bender
Photographer: Karl Lagerfeld
Impact: Against a wall of water, Nadja Bender appears in some of the most colorful and graphic pieces fromFendi's latest collection.
Models: Bianca Balti, Catherine McNeil, Eva Herzigova, Deleeuw Marine, Evandro Soldati, Adam Senn, Noah Mills and Tony Ward
Photographer: Domenico Dolce
Impact: For their Spring/Summer 2014 campaign, the Italian design duo pay homage to their Sicilian cultural heritage and the appeal of Ancient Greece. Two sources that both celebrate empowered women, bringing us looks to match - think voluptuous Madonnas and goddesses on Mount Olympus.
Models: Malaika Firth, August Abeliunaite, Esther Heesch, IneNeefs and MaartjeVerhoef
Photographer: Craig McDean
Impact: Seemingly lost on an arid, rocky plain, it’s against a desert backdrop that Valentino’s models showcase the house’s timeless Spring/Summer 2014 collection. Think: lace dresses and zodiac jewelry as good luck charms.
Models: Lou Doillon and Julia Stegner
Photographer: Inez & Vinoodh
Impact: With fields stretching as far as the eye can see, two figures stand in the foreground, their hair billowing in the wind. The sensual and delicate campaign was described by Clare Waight Keller as "a carefree moment that the two girls share only with each other, and which reveals in an instant the true connection that forms when our masks fall and everything becomes natural and clear".
Models: Erikah Badu, Asia Chow, Riley, Maria Borges and Dominik Bauer
Photographer: Mert & Marcus
Impact: For Givenchy's Spring/Summer 2014 campaign, artistic director Riccardo Tisci journeyed from East to West, bringing a Japanese aesthetic together with African inspirations and the urban style of the US.
Model: Rihanna
Photographer: Inez & Vinoodh
Impact: Olivier Rousteing, creative director of Balmain, described the campaign as "Dreams become reality; when a woman who inspires your designs wears them, your vision is complete". Guided by Franck Durand in New York, Rihanna is seen posing in a very minimalistic setting for Spring/Summer 2014.
Models: Julia Nobis, Laurie Harding and Sasha Luss
Photographer: Steven Meisel
Impact: Complete with hair by Guido Palau and make-up by Pat McGrath, Lanvin’s Spring/Summer 2014 campaign features three cool beauties, all sat around a table in some of the most beautiful pieces from Lanvin’s standout metallic, satin and lamé–punctuated collection.
Model: Andreea Diaconu
Photographer: Carter Berg
Impact: For the second year running, Ralph Lauren called upon Andreea Diaconu to face its publicity campaign. The Romanian model poses in a low-cut red dress for Carter Berg.
Model: Suvi Koponen
Photographers: Mert & Marcus
Impact: Combining a black and white portrait with a bold and colorful image, Stella McCartney’s Spring/Summer 2014 campaign plays with contrast to showcase the collection’s sleek lines and intricately worked details.
Model: Miley Cyrus
Photographer: David Sims
Impact: With a moody array of shots, Marc Jacob’s Spring/Summer 2014 campaign puts Cyrus on a moonlit Hawaiian beach.
Hogan Spring/Summer 2014
Models: Jamie Dornan and Constance Jablonski
Photographer: Alasdair Mclellan
Impact: For Spring/Summer 2014, Jamie Dornan and Constance Jablonski play lovers and travelers within a beautiful Venetian backdrop.
Model: Daria Werbowy
Photographer: Steven Klein
Impact: Having walked the Balenciaga runway in September for the French house’s Spring/Summer 2014 collection, Daria now appears for the brand in its Spring advertising campaign. It’s here that under the direction of Alexander Wang, creative director for Balenciaga, that the Ukranian model appears, transformed into a praying mantis-like figure surrounded by ivy.
Models: Karmen Pedaru and Simon Nessman
Photographer: Mario Testino
Impact: Showcasing the brand's Spring/Summer 2014 natural leather accessories and the collection's white pants and light and airy dress, Michael Kors' latest campaign sees its models perfectly dressed for a romantic escape.
Models: Anais Pouliot, Daria Pleggenkuhle and Diana Moldovan
Photographer: Credit Armani
Impact: Emporio Armani focuses upon vibrant light and airy silhouettes in perfect harmony with the house's Spring/Summer collection which features plenty of voluminous cuts.
Loewe Spring/Summer 2014
Model: Penelope Cruz
Photographer: Mert & Marcus
Impact: For the third consecutive season, Penelope Cruz fronts Loewe's campaign, in a series of bright photos that see the Spanish actress looking natural as she displays the new bag designs: Aia, Pillow, Amazona and Cubo.
Model: Anna Ewers
Photographer: Steve Klein
Impact: Provocative with a touch of masculinity, Anna Ewers vamps it up for Alexander Wang's Spring/Summer 2014 campaign.
Model: Cara Delevingne
Photographer: Tim Walker
Impact: In keeping with its fairy-tale style, British brand Mulberry have surrounded this season's most celebrated English rose, Cara Delevingne, with an exotic petting zoo for its Spring/Summer 2014 campaign.
Jimmy Choo Spring/Summer 2014
Model: Nicole Kidman
Photographer: Sølve Sundsbø
Impact: For the third consecutive time, Jimmy Choo has called upon Nicole Kidman for their latest publicity campaign. Shot in an urban jungle combining neon signs with tropical flora and fauna, this is a campaign inspired by cubist perspectives.
Models: Cara Delevingne, Eliza Cummings and Jourdan Dunn
Photographer: Mikael Jansson
Impact: Faithful to its urban New York style, DKNY shot their Spring/Summer 2014 campaign in Times Square. Cara Delevingne, Eliza Cummings and Jourdan Dunn appear alongside one of the city's legendary yellow cabs in the brightly colored, sportswear inspired pieces from the brand's latest collection.
Model: Andreea Diaconu
Photographer: Alasdair McLellan
Impact: For this bright and inspiring campaign that reflects Hugo Boss’ Spring/Summer 2014 collection, we see model Andreea Diaconu lounging beside a sunny beach.
Model: Vanessa Axente
Photographer: Mert & Marcus
Impact: Frozen in time, Calvin Klein's Spring/Summer 2014 publicity campaign stars Vanessa Axente deep in reverie. The minimalist black and white shoot is the epitome of the New York-based brand's signature style.
Fashion brands always have the most iconic campaigns, don’t they? I just love all the spring summer collection campaigns of those different brands. I‘m particularly partial towards Prada's. I think it’s very edgy, yet still very colorful and vibrant. :D
ResponderEliminarDionne Taylor @ Polka Dot PR
I agree with you, 'cause it'll sell the product by itself, don't you think?
EliminarA good campaign must have the power to persuade the buyer and that it's what makes a brand.
^_^